1/12/2023 0 Comments Puma rs fastSelf-taught on piano, Cole also acts as a producer alongside his rap career, producing singles for artists such as Kendrick Lamar and Janet Jackson, as well as handling the majority of the production in his own projects. ![]() His sixth studio album, The Off-Season, which earned him his sixth number-one album, was released on May 14, 2021. Cole's fifth album, KOD (2018), became his fifth number-one album on the Billboard 200 and featured a then-record six simultaneous top twenty hits on the Billboard Hot 100, tying with the Beatles. His jazz influenced fourth album, 4 Your Eyez Only (2016), debuted at number one on the Billboard 200. Moving into more conscious themes, 2014 Forest Hills Drive (2014) topped the Billboard 200 and earned Cole a Best Rap Album nomination at the 2015 Grammy Awards. His next album, Born Sinner (2013), also topped the Billboard 200. It debuted at number one on the US Billboard 200. Intent on further pursuing a musical career, he went on to release two additional mixtapes, The Warm Up (2009) and Friday Night Lights (2010) both to critical acclaim, after signing to Jay-Z's Roc Nation imprint in 2009.Ĭole released his debut studio album, Cole World: The Sideline Story, in 2011. Born on a military base in Germany and raised in Fayetteville, North Carolina, Cole initially gained recognition as a rapper following the release of his debut mixtape, The Come Up, in early 2007. He is regarded as one of the most influential rappers of his generation. Recruitment is already underway, with a first position as senior manager for global campaign creation already out on the Big Smoke Corporation’s Instagram.Jermaine Lamarr Cole (born January 28, 1985) is an American rapper, singer, songwriter, and record producer. The Puma deal marks the first one signed through Skepta’s Big Smoke Corporation, an organization described in the statement as aiming to “foster and ignite a community of individuals with talents and bring to brands” for partnerships.Īnd Skepta’s moving fast. has a deep knowledge in that same culture and this sense of relevancy, especially in Europe, but then also in other parts of the world will definitely help us,” she continued. “For us, it was very important to find someone that has a more approach and that’s where we connected. Looking to 2023, footwear and apparel projects have been tabled but Valdes declined to discuss specifics, saying it was still early days in the collaborative process. Until the end of 2022 Skepta will be supporting launches that are already in the pipeline, such as a new development in the RS line. Skepta’s role won’t just be highlighting and endorsing Puma’s style-forward lines but also helping the brand “ignite that community to bring talents into place to help us,” Valdes explained, noting that he brought “this credibility, the knowledge and know-how to pick and help us push them in the right direction.” “Men’s fashion is progressive and changing fast….I want to put my spin on what the future looks like with Puma.” “I’m looking forward to working with the whole Puma team,” he told WWD in an email. So far Skepta has gone to visit the brand’s archives and headquarters multiple times to discuss the direction the new relationship would take.Īnd the artist is raring to go. ![]() ![]() The conversation began this summer when Puma approached the music artist and producer to see if they would be a good match for each other. He is very connected to the kids and he is creating a lot of impact, not only in music, but also in other areas such as fashion and culture,” Puma Sport Style general manager Maria Valdes told WWD. “He actually represents a lot of things today in the market.
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